🌿 The Fashion Letter | #33 📩

👗Brand of the week: Is time for a children's fashion brand like Infantium Victoria and how they are creating high-quality, vegan clothing, using organic and eco-friendly materials.

🎙What to listen: On today’s podcast, Emily Stochl will be chatting with Kate Sanner, the Co-Founder and CEO of Beni, working on making resale as easy as buying new.

📢Facts: Find out the demand of global Circular Fashion Market size and his value during the forecast period 2024 to 2033

📅Events: Don't miss the online event about “How to Implement Repair Services in Fashion”

Infantium Victoria is a children's fashion brand that stands out for its commitment to sustainability and ethical practices. The brand focuses on creating high-quality, vegan clothing for children, using organic and eco-friendly materials.

Their designs are not only stylish but also thoughtfully crafted to minimize environmental impact, which is quite commendable in today's fashion industry.

It delves into the brand's philosophy of combining avant-garde aesthetics with sustainable methods. Infantium Victoria emphasizes transparency in their production processes, ensuring that every step aligns with their environmental values.

They source materials responsibly and prioritize fair labor practices, which adds an extra layer of integrity to their offerings. It's refreshing to see a brand dedicated to making a positive difference while delivering unique and beautiful clothing for the little ones.

The brand paints a promising picture of Infantium Victoria's role in shaping a more ethical industry. Their approach serves as an inspiring model for other brands, proving that it's possible to blend creativity with sustainability successfully.

It's heartening to see such passion and dedication in bringing eco-conscious fashion to the forefront, especially in children's wear😍, where the impact🌎 can inspire future generations to value and continue these important practices.

The podcast offers an engaging look into a conversation with the co-founder and CEO of Beni, a company pioneering a new path in the resale fashion market. It highlights how Beni is working to make shopping for secondhand items as effortless as buying new, tapping into the vast reservoir of 300 million pre-owned products waiting to find a new home.

It discusses the innovative ways Beni is addressing these hurdles by leveraging technology to create a seamless shopping experience. This not only benefits consumers looking for affordable and unique items but also contributes positively to environmental sustainability by reducing the demand for fast fashion.

Making resale shopping as easy as purchasing new items is a significant step toward shifting consumer habits toward more sustainable practices. It's heartening to see companies like Beni leading the charge to make eco-friendly choices more accessible and appealing.

Let’s dive right into it!

Global Circular Fashion Market Size

According to the latest research study, the demand of global Circular Fashion Market size & share was valued at approximately USD 6.3 Billion in 2023 and is expected to reach USD 6.4 Billion in 2024 and is expected to reach a value of around USD 13.8 Billion by 2033, at a compound annual growth rate (CAGR) of about 7.8% during the forecast period 2024 to 2033

By Region, Circular Fashion Market is segmented into North America, Europe, Asia Pacific, Latin America, the Middle East & Africa. North America led the Circular Fashion Market in 2023 with a market share of 39.1% and is expected to keep its dominance during the forecast period 2024-2033.

📅From Concept to Concession: How to Implement Repair Services in Fashion📢

Wednesday, September 25 · 2 - 3pm CEST - Online

Drawing on their hugely successful partnership, which has brought SOJO's innovative repair services to a permanent concession in iconic Selfridges' Oxford Street store, our speakers will share invaluable insights on:

• Lessons learnt from the Selfridges and SOJO collaboration

• The secrets behind the initial pilot’s success

• Building a compelling case for repair services and securing executive support

• Essential first steps in establishing a repair service and avoiding common pitfalls

• Identifying and utilising support, resources, and tools to streamline the process

• Scaling and optimising repair services for long-term success