🌿 The Fashion Letter | Thursday 11📩

Turtlehorn is a brand making quality products with conscientious elegance, keeping the environment in mind and at its heart.

Their range spans sustainable fashion to eco-conscious accessories, all crafted with serious care and commitment to the environment.

Turtlehorn believes in the power of mindful consumption, offering high-quality, durable items that you can feel good about using.

Turtlehorn is more than just a fashion brand; it serves as a dynamic platform for engaging in discussions about sustainable fashion through various programs.

The inclusive ethos extends to individuals from all walks of life, embracing diversity in both backgrounds and appearances, as potential representatives of Turtlehorn.

As part of the initiative, they provide opportunities for both sustainable fashion enthusiasts through upcycling workshops and aspiring models through talent development workshops.

The documentary The Story of a Panty and of Those Who Make It provides an immersive look into the lives of those who work in the shadow of the textile industry.

The process of making a pair of panties connects Yulduz, a farmer in the Uzbek cotton fields deprived of freedom of expression; Janaki, a young Sumangali spinner who had to leave the school benches for the factory; Mythili, a dyer in India who dreams of becoming a mother; Risma, an activist for the rights of women workers in Indonesia and my mother, Pascale, who runs a small clothing store in Belgium.

But since the relocation of factories 30 years ago, she is no longer able to offer clothes 100 % Made in Belgium.

At each stage of its production, from country to country, the story of this panty takes us into the intimacy of the lives of these five women, each one a link in a global production chain.

The film questions the value that one gives to the clothes but more importantly to the lives of those who make it.

How We Searched - By Materials

Searches for “vegan leather” have increased by 69% year-on-year, averaging 33,100 online monthly searches.

Demand for “eco vegan leather” has also been increasing over the past year, showing that shoppers are becoming conscious of the fact that not all vegan options are environmentally friendly. Meanwhile, searches for leather have decreased by 3.5% year-on-year.

Since November, searches for “organic cotton” have risen by 23%, while “recycled plastic” has seen a 35% rise in interest since January.

Fashion searches including the keyword “biodegradable” have also increased 10% since the beginning of the year.

Meanwhile, searches for real fur have slowed down, decreasing 8% year-on-year. Despite what appears to be a decrease in interest for products made with real fur.

Upcycling & Circular Business

Friday, July 12 | 18:00 CEST | Impact Hub Barcelona

The event "Fashion Pills" celebrates its fifth edition with the theme "Upcycling and circular business". It will take place on Friday 12 July from 18:00 to 20:00 at Impact Hub Barcelona.

Nati Nupieri, designer and consultant in eco-design, circular economy and sustainable textiles., will talk about:

• Circular strategies for business models

• Integrating circularity in fashion companies and circular economy options.

• María Voth Velasco will present the case of Turtlehorn, focusing on slow fashion and the reuse of textile waste.

• The event will end with a Swap, a clothing exchange where attendees can bring clothes in good condition and take others in exchange.

• Admission is free with prior registration.

☝ Don't forget to bring 2 items of clothing in good condition to swap.

What is the Swap?

The Swap! Swap clothes and renew your wardrobe. Bring two items of clothing you no longer wear and take two others with you.