🌿 The Fashion Letter | Tuesday 16 📩

1. Exciting News for Sustainable Innovation!

The EU Council has just approved the Ecodesign for Sustainable Products Regulation (ESPR), a game-changer for sustainability in the EU! This new regulation extends the scope of the 2009 Ecodesign Directive, setting comprehensive standards for product durability, reusability, and recyclability.

One of the key features is the introduction of the Digital Product Passport, enhancing transparency and empowering consumers with detailed environmental information.

This aligns perfectly with the mission to promote eco-friendly and sustainable practices in the fashion industry through digital innovation. Learn more about how this regulation will impact businesses, consumers, and the environment.

2. Are Recycled Plastic Shoes a Sustainable Step Forward? (+ 6 Eco Brands)

Recycled plastic shoes offer sustainability by reducing waste and resource extraction but have challenges like reliance on virgin plastics and potential toxicity.

Brands such as Rothy's and Allbirds are innovating with eco-friendly materials and practices, yet complete sustainability requires reducing consumption and promoting circular economies.

These efforts are a positive step, but they are not a perfect solution. It’s crucial to support brands that prioritize genuine environmental impact over mere green marketing. For more insights and a list of eco-friendly brands, check out the full article here.

3. Vegan fashion week celebrates cruelty-free innovation

Vegan Fashion Week celebrated its 5th anniversary by showcasing groundbreaking cruelty-free and sustainable designs in Los Angeles. Designers emphasized innovative materials like apple leather and recycled polyester, highlighting the fashion industry's shift towards ethical and eco-friendly practices.

The event featured standout brands such as Vegan Tiger and LMS, with a strong focus on reducing environmental impact and promoting animal welfare. Attendees praised the combination of style and compassion, proving that high fashion can be both beautiful and sustainable.

Vegan Fashion Week highlighted the exciting future of fashion, where innovation meets ethical responsibility, paving the way for a more sustainable industry.

Subset is a female-founded brand that launched in 2018 creating consciously-crafted intimates. Since the brand is focused on a single product category, i.e. intimate-wear crafted from organic cotton the report is a lean yet informative overview of their sustainable progress.

At the outset, Subset’s sustainability pillars have been defined to help demonstrate what the company values most along with a reflection chart that details what headways have been made and what is underway.

At the outset, Subset’s sustainability pillars have been defined to help demonstrate what the company values most along with a reflection chart that details what headways have been made and what is underway.

This is followed by four minimal sections on the product’s impact, carbon footprint reduction, ethical and charitable efforts, and its future goals.

The brand has also worked with Green Story to help publish their product’s impact concerning carbon footprint, water savings, and land area saved from pesticides.

• The book explores the critical challenges facing the fashion industry and emphasizes the need for sustainable practices to combat these issues.

• It highlights the role of innovation, psychology, and entrepreneurship in driving sustainable fashion forward.

• Through personal accounts and case studies, the book showcases individuals and organizations making a difference in sustainable fashion.

• The book also discusses the importance of shifting societal consumption habits and the value of advanced technology in promoting better practices.

Cost Per Wear (CPW) is a smart way to evaluate clothing purchases by dividing the item's cost by the number of times you'll wear it. This approach highlights the value of investing in quality, durable pieces over cheaper, short-lived items.

Sustainable fashion often has a lower CPW, as high-quality items last longer and remain stylish over time. Key factors in calculating CPW include material quality, versatility, and timeless design.

By focusing on CPW, shoppers can make more responsible and eco-friendly choices, reducing waste and supporting ethical fashion practices. This method encourages thoughtful consumption, promoting a wardrobe filled with pieces that truly offer value and longevity.

Ultimately, adopting CPW can lead to more mindful shopping habits, helping you build a sustainable and stylish wardrobe. For more insights, check out the full article here.😎