🌿 The Fashion Letter | #15 📩

This beloved sustainable shoe brand is the perfect pair for your trendy outfit. We love this brand so much because their shoes are extremely comfortable, washable, and sustainable!

Vivaia turned the PET plastics bottlesthat are floating in the ocean into fashionable and comfortable shoes.

Moreover, they use recycled cardboardas packaging and deliver it straight to you to reduce the carbon footprint in shipping the goods.

VIVAIA is on a mission to create eco-friendly and stylish footwear using environmentally-friendly materials that are high-quality accents, each and every pair of shoes that produce helps to divert waste from landfills while helping you look and feel great, too.

Price Range: From $97+

Size Range: Women’s US 3.5-13.5

Ethics: Global Recycled Standard, Recycled Blended Claim Standard, safe & fair labor, eco-friendly materials, low waste, carbon neutral shipping

Location/Shipping: UK, ships worldwide

Curious fact: there is an essence of the brand culture and identity in the name. The double "V" and "A" represent the diverse shoe designs. The double "I" symbolizes the plastic bottles they recycle to produce the shoes. Combined, it's who they are—VIVAIA.

In this episode, Emily Stochl, host of the Pre-Loved Podcast on labour rights activism and how it informs the secondhand market and our secondhand shopping consumption habits.

Emily’s encouragement to see ourselves as citizens rather than just consumers to advocate for systemic change. They discuss topics like a living wage, unlearning our traditional views about sustainable fashion, and vintage resellers.

About Emily:

Emily is a vintage fashion writer and podcaster who has written and contributed to: Refinery29, Atmos, Mildew Magazine (print), WNYC, Glamour, Vogue Business, CNN, HuffPost, The Zoe Report, and WWD on subjects of the vintage and secondhand fashion industry. She is also a fashion advocate, working in the space of living wages and climate justice at Remake.

Pre-Loved Podcast is the top weekly interview show about the vintage and secondhand fashion industry.

Started in 2018, it was the first vintage fashion podcast on the market, and today it has over 200 episodes with guests including: Depop, Poshmark, the founders of the Brooklyn Flea, Manhattan Vintage.

Vintage Clothing Industry Statistics - Report 2024

The vintage clothing industry is experiencing significant growth, with a current valuation of $24 billion and a projected CAGR of 15-20% in the global resale market for apparel.

Gen Z is a major driver of this growth, showing a 46% annual increase in secondhand spending, while more than 70% of consumers are open to buying second-hand items.

Environmental concerns also play a significant role, with Gen Z customers and women showing a preference for vintage and pre-owned pieces.

DIGITAL DATA INSIGHTS

"Only 15% of used clothing is recycled or reused globally."

"More than 70% of consumers are open to buying second-hand clothes, accessories, or shoes."

"In 2020, searches for vintage, second-hand and rental fashion increased 35%."

"The top items that are purchased in the vintage clothing industry include clothes (49%), books (44%) and furniture (27%)."

"62% of Gen Z customers prefer buying vintage clothing due to environmental concerns.".

The Sustainable Fashion Festival

November 14 - 16, 2024 Barcelona, ​​Spain

Whether you are a passionate fashion lover, a brand committed to sustainability, a visionary retailer or an industry professional investing in a more sustainable future, the carefully curated expertise is the key that unlocks the door to a renaissance in ethical fashion. and responsible.

From November 14 to 16, 2024 we invite you to a unique experience that will take place in the prestigious Marina Vela in Barcelona.

SUSTAINABLE FASHION FEST, a commitment that weaves strong connections within the vast ecosystem of sustainable fashion, forging a vibrant community dedicated to ethical practices in fashion.

There mission is the conviction that fashion can be an agent of significant change. They strive to make a difference by celebrating and promoting responsible fashion, innovation and commitment to the environment and society.

If you are a brand, a professional in the world of sustainable fashion or press and want to participate in the festival, register here.