🌿 The Fashion Letter | #19 📩

Cuyana lives by a simple mantra: “Fewer, better.” The brand believes that style is more important than fashion, and quality trumps quantity.

Cuyana creates artisan leather bags for the modern person, with soft neutral colors and enough space for just what you need.

Made with responsible production. 100% of their collection is crafted from sustainable materials. Also encourage you to keep the products out of landfills with second-life programs through H.E.A.R.T. and Cuyana Revive.

• 100% of the assortment is now made from sustainably-certified materials.

• The sell through 90% of the products they make, industry average is just 60-70%.

• 100% of suppliers are committed to a high degree of ethical conduct and environmental responsibility.

• 100% of tanneries are certified by the Leather Working Group, the world's leading environmental certification for the leather manufacturing industry.

Check their collection

Join Izzy & Rosie in this weeks episode as they delve into whether you can be stylish and sustainable, the trend cycle, Rosies love of the office siren aesthetic and their iconic yellow shoes.

They ask:

• Does social media make finding your personal style harder?

• Is luxury fashion a more sustainable option?

• Does being sustainable mean you have to sacrifice style?

Grab a cup of something yummy and join Rosie Okotcha and Izzy Manuel once a fortenight as they explore the world of sustainability, from personal experiences to the science and history benign the clothes we all wear.

This podcast is a fun introduction to all things susty, so pop the kettle on and join them.

The Rise of Secondhand Fashion: How Sustainability is Driving the Global Resale Market

The online resale platform, ThredUp, recently published its Resale Report, which highlighted the growing importance of sustainability in the fashion industry.

According to the report, sustainability is now one of the top five motivators for Generation Z, with nearly half of them refusing to buy from non-sustainable brands and retailers.

This trend is expected to continue, with consumers planning to spend more of their apparel budget on secondhand clothing.

• Market Value: The global secondhand market is set to nearly double by 2027, reaching $350 billion

• Growth Rate: Online resale is the fastest-growing sector of the US secondhand market, expected to reach $38 billion by 2027

• Environmental Impact: Wearing secondhand clothing instead of new reduces carbon emissions by an average of 25%.

• Consumer Adoption: US consumers bought 1.4 billion secondhand apparel items in 2022 that they normally would have bought new, up 40% from 2021

Check more facts here.

The Impact of 2024 European Elections on the Textiles Industry📢

3 September 2024, at 3:30 pm – 5:00 pm - Zoom

Explore the dynamic ecosystem of policymakers who will shape the next five years of EU textile policies! Join our next GFA Academy Masterclass: ‘Election Reflection: The Impact of 2024 European Elections on the Textiles Industry.’

The Masterclass will delve into the shifting political dynamics and the fashion industry’s alignment with environmental and sustainability goals.

The session aims to provide a comprehensive understanding of the evolving landscape and guide the fashion industry and other stakeholders on who the new key actors for our sector will be.

The session will be held in an online discussion format and is designed to cater to a wide audience, including individuals with a keen interest in sustainability and fashion, as well as professionals within the fashion industry willing to increase their policy knowledge.

Register here