🌿 The Fashion Letter | #25 📩

Nisolo is an exceptional sustainable brand that is always striving to improve! They have been certified as a B Corp and Carbon Neutral company, and they are well-known for producing ethical shoes. 

Nisolo has been setting the standard for paying living wages and creating an ethical work environment. They are highly transparent about who makes their products and where they are produced.

In recent years, they have made significant progress in sustainability and transparency. At the end of 2021, they launched their Sustainability Facts Label which is the first of its kind and takes into account the impact of each product on people and the planet.

Nisolo worked with sustainability experts, certifications, and organizations to create this easy-to-understand label that will make it easier for brands to evaluate their products and for consumers to make sustainable choices.

Every Nisolo product now features this sustainability label, making it easier for consumers to choose products that align with their values. Nisolo's beautifully designed shoes and handbags have a minimalist style that will stand the test of time & become a staple in your wardrobe for years to come.

Are we moving towards a new paradigm where who cares, wins? If we accept that the old ways don't serve us, why not redesign the whole thing along radical new lines? What might that look like?

• Challenging the Status Quo: The episode focuses on innovative and radical ideas for overhauling the traditional fashion system, questioning its unsustainable practices.

• Sustainable Models: It explores alternative business models that prioritize sustainability, such as slow fashion, circular design, and local production.

• Industry Insights: Expert guests share their perspectives on how the fashion industry can shift towards more ethical and environmentally friendly practices.

• Consumer Influence: The discussion emphasizes the role of consumers in driving change, encouraging more mindful consumption and support for sustainable brands.

• Vision for the Future: The episode envisions a fashion industry that values people and the planet over profit, offering a hopeful outlook for systemic change.

Exploring sustainable fashion and consumer trends

While interest in sustainable fashion is increasing everywhere, the majority of this market's growth is being pushed by certain consumer segments.

Market research reports indicate ethical clothing is more appealing to female consumers. According to one report, women under 35 are currently the biggest target market for fast fashion retailers.

However, the growth outlook is positive for companies targeting fashion customers in all regions and of all genders. As noted above, younger consumers, such as millennials and Gen Z consumers, are particularly interested in ethical clothing initiatives.

Insights into sustainable fashion demographics have also revealed:

• 72% of consumers are now aware of the sustainable fashion concerns and are making decisions based on a company's environmental impact.

• 73% of millennials are willing to pay extra to purchase items from sustainable brands.

• 55% of US consumers are interested in purchasing sustainable clothing, but around 48% say they don't know where to find sustainable brands.

• 68% of Vogue readers consider sustainability to be an important consideration when making fashion purchases, and 38% buy as much sustainable fashion as possible.

• Around 38% of consumers say reducing their impact on the environment is one of their main concerns when choosing fashion products.

Check here for more facts

Capsule Wardrobe Masterclass📢

Starts on Wed, 28 Aug 2024 21:00 CEST - Online

Join this masterclass if you lack confidence in dressing for your body type. Reena Mistry, founder of My Style Buddy, will share her expertise on understanding your body type, selecting clothes that enhance your features, using essential wardrobe items, and choosing the right colors and prints.

Learn how to create a versatile dating wardrobe and get your questions answered during the Q&A session. This Masterclass will boost your confidence and help you reduce your carbon footprint by repurposing clothing.

In this fabulous Masterclass, Reena will be sharing:

• How to understand your body type

• Clothes and styles to wear to enhance your features

• Key items ever wardrobe should have

• Colours and prints to consider according to your body shape.

• A dating wardobe - different outfits for different dates

• A Q&A opportunity with Reena

Tickets are available on a first come. If you’d like to know any more, feel free to connect with the team at [email protected]