🌿 The Fashion Letter | #27 📩

This organic cotton brand, made without microplastics unlike most other activewear, is ideal for low- to mid-impact exercises. 100% of MATE the Label’s products are cut, sewn, dyed, packaged, and shipped from the heart of Los Angeles, all within 10 miles. The brand also gives back a percentage of sales every year to sustainable causes.

Mate the Label stands out as a brand deeply committed to sustainability and clean fashion. Their approach focuses on creating everyday essentials that are not only stylish but also environmentally responsible.

By using non-toxic, natural materials, Mate the Label ensures their products are safe for both people and the planet. They are transparent about their manufacturing processes and the impact they have on the environment, making it easy for customers to make informed, eco-conscious choices.

The brand’s dedication to clean, sustainable fashion positions it as a leader in the movement toward more responsible consumerism.

Through a recycling program, they take your old garments back and give them new life as another MATE product. They also collect all of the cutting scraps from the factories and incorporate them into new MATE products with the help of a mechanical fiber recycler.

In this episode, the conversation centers on the psychology of consumer behavior with Carolyn Mair, PhD, as we uncover the underlying factors that drive our fashion choices.

The discussion covers how cognitive psychology shapes consumer behavior, highlighting why fast fashion excels in leveraging psychological triggers in its marketing, often more effectively than sustainable brands.

The episode also explores the broader influence of fashion on personal identity and social interactions, providing valuable insights into how sustainable brands can improve their communication and connection with consumers.

Tune in for an enlightening exploration of consumer psychology and its potential to inspire more ethical and sustainable practices within the fashion industry and beyond.

Reweaving the Future: Inside Fashion’s Biomaterial Revolution

While traditional sequins are mostly made from PVC plastic, meaning they contain toxic and carcinogenic chemicals that are hazardous to the environment, Radiant Matter’s bio-sequins are non-toxic, pigment-free, and completely natural.

Radiant Matter is not alone in its mission to revolutionize textiles—and the wider fashion system. Biomaterials are rapidly gaining popularity with brands and consumers alike because of their transformative potential to address the industry’s urgent environmental and ethical challenges.

Biomaterials are often hailed as one route to reducing the industry’s enormous carbon footprint, and that’s a promise that is reflected in the numbers, too.

The biomaterials market had an estimated revenue value of $35.5 billion in 2020 and is projected to reach $47.5 billion by 2025 with a compound annual growth rate of 6%.

By contrast, the global nylon market has a compound annual growth rate of 5.1% between 2023 and 2030. In a world that’s teetering on the verge of environmental collapse, biomaterials are becoming a beacon of hope for a more responsible future in one of the most polluting industries.

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Worldwide Talks by Fashinnovation📢

September 4th in New York

Fashinnovation is a global platform that connects the Fashion Industry via Entrepreneurship, Sustainability, Technology & Innovation, Diversity & Inclusion.

Since 2018, Fashinnovation has hosted over 400 of fashion’s leading innovators to audiences representing 120 countries.

Through these global conversations, Fashinnovation inspires and ignites revolutionary actions and change across our industry.

Fashinnovation crosses boundaries and amplifies topics including sustainable development goals, social impact, diversity and inclusion, entrepreneurship, connectivity and new technologies all seen through the lens of innovation.

Register now