🌿 The Fashion Letter | #34 📩

1. Worldly Launches the Product Impact Calculator

Worldly announces the launch of Worldly's Product Impact Calculator, an innovative tool designed to help fashion brands measure and understand the environmental impact of their products.

It's exciting to see how this calculator simplifies the complex process of assessing factors like carbon emissions, water usage, and material sustainability. By providing accessible and accurate data, it empowers companies to make more informed decisions about their production processes.

This not only helps in creating more sustainable products but also enhances transparency with consumers who are increasingly demanding eco-friendly practices. The tool seems to be a game-changer for both established brands and smaller businesses looking to improve their sustainability efforts without extensive resources Click here for details.

2. Stella McCartney and PETA, are reuniting with one message: It’s about f**king time to end leather

Stella McCartney and PETA took the group’s iconic “I’d Rather Go Naked” campaign to a whole nude level during New York Fashion Week to lay bare a bold message: It’s about f*cking time to end the use of leather. The risqué display kicked off in the window of McCartney’s flagship store in SoHo, where actor Caylee Cowan and other animal allies gathered—covered only by strategically placed signs reading, “No Leather Ever.”

As an invitation to everyone to join the stellabration, Stella McCartney and PETA have launched another decade-defining collaboration: a TikTok filter that makes users appear to be naked, with slogans such as “No Leather Ever” strategically covering parts of them. Use the filter.

When it comes to animal-free style, it’s about what you wear and who you spare. With endless vegan clothing and accessory options available, it’s easier than ever to dress with empathy. Stand with Stella McCartney and PETA by pledging never to wear leather. Click here for details.

3. A new fiber that can be formed and reformed

Evrnu’s NuCycl® technology represents a pioneering advancement in sustainable fashion, offering a closed-loop solution to textile waste by transforming discarded garments into new, high-performance fibers. These fibers, produced primarily from cotton-rich textiles, can be recycled multiple times, reducing reliance on virgin materials and cutting down environmental impacts like water use and carbon emissions.

The process behind NuCycl® reimagines the lifecycle of clothing, making it possible to extend the lifespan of garments, as demonstrated in partnerships with major brands such as Zara and Levi’s. This collaboration underscores the practical potential of circular fashion within the mainstream industry.

By focusing on high-quality, recyclable fibers, Evrnu is setting a new standard for sustainability in fashion. The technology serves as an innovative response to the growing demand for eco-conscious alternatives in textile production and highlights the importance of collaboration between innovators and global fashion brands to scale sustainable solutions. Click here for details.

Terra Thread - Organic Cotton Bags from the Earth

TERRA THREAD was founded by father-daughter duo Vik and Vizan Giri who, astounded by the effects of fast fashion, were inspired to create a product that could have a long-lasting positive impact on the planet.

In 2009, Vik founded Gallant International Inc., a B Corp Certified company that supplies businesses with sustainable promotional and retail products. Gallant International is also Terra Thread's parent company.

Throughout college, Vizan worked for Gallant. Her passion for social and environmental justice, coupled with the realization that there was an almost total lack of sustainably-produced backpacks and bags in the market, led to Terra Thread.

Terra Thread is a sustainable bag and apparel brand with a mission; to lead a transformation in organic cotton farming, and give consumers better, more planet-friendly choices for everyday essentials.

• One of the strongest trends in fashion is the expression of ecological, social and community consciousness, which has recently moved upscale from organic cotton T-shirts to high fashion.

• There is now a wide range of companies offering welldesigned merchandise, from one-off art, recycled and redesigned clothing, organic and sustainable textiles and garment production, to a range of community and indigenous support cooperatives bridging the gap between traditional craft and high fashion.

• This book shows the range of companies making a difference in the area of sustainable design in fashion, exploding the myth that sustainable design is bad design, or at best basic design, by highlighting the range of companies producing desirable and well-designed apparel and accessories with a conscience.

• It not only demonstrates the range of products available around the globe, but explains the stories behind them and the communities they support, as well as showing how and where they make a difference.

Premiering on September 10th, this documentary takes you to the heart of Ghana’s Kantamanto market, where communities face an overwhelming influx of second-hand clothing from the Global North. Through this film, you can explore how local artisans, designers, and brands are transforming the challenges of textile waste into opportunities for sustainable innovation.

Minimalist fashion encourages intentional wardrobe choices by focusing on a smaller selection of high-quality, versatile clothing. This approach helps reduce overconsumption, environmental impact, and decision fatigue. Instead of accumulating numerous trendy items, individuals are encouraged to invest in timeless, well-fitting pieces that align with their personal style and can be worn repeatedly.

The benefits of minimalist fashion include reducing wardrobe clutter, saving money, and promoting sustainability. By cherishing fewer pieces, consumers can better appreciate their clothing and reduce waste.

This movement aligns with sustainable fashion ideals, emphasizing thoughtful consumption and long-term satisfaction over fleeting trends. Check this 9 TIPS TO CREATE A MINIMALIST STYLE.