🌿 The Fashion Letter | #37 📩

The Buno Behen Co-Design Programme is your gateway to ethical and artisanal garment production. They specialize in connecting your brand with India's finest crafts and sustainable practices.

From design to production, they handle it all, offering low MOQs and access to a network of independent artisans and collectives.

Maithili, the founder of Buno Behen, draws inspiration from the two places she calls home—India and France—and her desire to connect the East and the West through art. The phrase "Namaste et Bienvenue" reflects this unique Indo-French blend.

As for the name, Buno Behen translates to "weave sister. Through the label, the aim is to weave a fabric of sisterhood that supports Indian crafts and craftswomen while bridging traditional Indian savoir-faire with the West.

Made from upcycled handcrafted fabrics; each silhouette harnesses the sagesse of tradition for a style of today each piece is a story to told you own way!

In this episode, Justine, a fashion designer and YouTuber, is welcomed to discuss her fashion journey and the importance of transparency and sustainability.

She explains how her YouTube channel is dedicated to educating viewers and debunking myths about the fashion industry. The conversation covers the challenges of creating sustainable, affordable clothing and the growing influence of fast fashion.

Justine encourages audiences to be informed about the brands they support and to understand the concept of sustainability. She offers tips for identifying quality clothing and highlights the environmental and labor impacts of fast fashion.

The discussion also touches on French style and the cultural influences shaping fashion. Viewers are encouraged to visit her YouTube channel for more insights and to download her free guide on timeless style.

Resale, Rental and Repair: the 3 Rs that are changing fashion

Circular business models for fashion, which allow companies to make revenue without making new clothes, represent a significant opportunity for new and better growth in the fashion industry.

Of the total 39 million tons, only 10% is recycled, while 8% is reused as second-hand clothing. Unfortunately, 57% is sent to landfills.

Consumer concerns in terms of the circular economy are contributing to the success of this $30-40 billion market, which today is already seeing an 8 percent increase in repeat buyers compared to 2018.

The global online fashion rental market is growing and will reach USD 700 billion by 2030.

📅Futurmoda Green Planet📢

16-17 OF OCTOBER 2024 - Alicante Spain

Futurmoda Green Planet is an initiative led by AEC, which is presented at Futurmoda as a new exhibition space aimed at presenting the latest offer of natural and ecological materials for the footwear and leather goods sector.

¿WHAT YOU WILL SEE AT FUTURMODA GREEN PLANET?:

• Products of the sector responsible for the environment.

• Natural, ecological and biodegradable skins, fabrics, materials and components such as: leather, silk, linen and chemically unadulterated cotton.

• Products made with materials resulting from recycling.

• Products that allow saving energy or saving natural resources.

• Products manufactured with no harmful substances.

• Technological products with high added value.

Get your ticket

thredUP has designed a modern resale experience on one of the largest online platforms for women’s and kids’ apparel. Through its managed marketplace, thredUP has created a smarter and easier way to buy and sell secondhand clothes.

Keeping clothes in use for as long as possible is a central strategy of a circular economy for fashion. Analysis on the positive impact of re-commerce on the environment points to benefits across the whole spectrum of resources.

thredUP estimated that if everyone in the US bought one item used instead of new in 2020 it would save:

• 3.6Mts of CO2e (66M trees planted)

• 100 billion litres of water (1.25B showers)

• 200 million kilos of waste (18,700 full garbage trucks)

In 2018, thredUP extended its platform with Resale-as-a-Service (RaaS), which allows brands and retailers to plug into thredUP’s operating platform.The service is customised to each company, and comprises any or all of the following.

Until September 2021, thredUP has processed 125 million unique secondhand items, avoiding the emission of about 500,000 tonnes of CO2e, saving over 16 billion litres of water, and reducing other pressures on biodiversity associated with the manufacturing and disposal of garments.