🌿 The Fashion Letter | #44 📩

1. 'Under consumption' trend grows as Gen Z prioritises second-hand shopping

Gen Z shoppers are increasingly prioritizing second-hand shopping. This shift is driven by a desire to reduce environmental impact and promote sustainability.

66% of Gen Z shoppers are now choosing second-hand options, and 83% have cut down on non-essential spending.

It also mentions that luxury brands are adapting by partnering with upcycling businesses and embracing platforms like TikTok Shop to reach younger consumers. Overall, the trend reflects a broader movement towards conscious consumerism and ethical shopping practices. Full article here.

2. How Fashion Retailers Are Driving Sustainability in Spain

Major fashion retailers in Spain are proactively addressing textile waste through the Re-viste pilot project. By separating textiles and shoes from other waste, these brands aim to reuse or recycle materials, anticipating upcoming EU regulations.

This initiative not only showcases the private sector's commitment to sustainability but also sets a precedent for future EU-wide policies.

The urgency of better waste management solutions, as Spain currently discards a significant amount of clothing in landfills. Overall, it's a promising step towards a more circular and sustainable fashion industry in Spain.

3. The circular fashion innovation network launches interim report on the uk’s circular fashion progress

The launch of the Circular Fashion Innovation Network's (CFIN) interim report evaluates the UK's progress towards a circular fashion ecosystem by 2032.

Developed through extensive stakeholder engagement, the report focuses on three critical areas: Circular Business Models, Sustainable Manufacturing, and Recycling Infrastructure.

It highlights significant strides made in the first year, including the development of an accelerator program and a National Textile Recycling Infrastructure Plan.

The report emphasizes the need for collaboration across the industry to overcome barriers and drive innovation. Overall, it's a promising step towards a more sustainable fashion industry in the UK. Full article here.

Eileen Fisher - Thinking in Systems Since 1984

When it comes to luxury sustainable winter hats, Eileen Fisher is our go-to destination.

Their blissfully soft hat is made from an exquisite blend of cashmere and silk ethically in Romania.

With its plush, textural Italian boucle yarn, this hat combines the softness of cashmere with the smoothness of silk for an irresistibly cozy and luxe feel.

For an even warmer option, opt for the signature merino wool beanie.

The wool is not only responsibly sourced, it’s helping to regenerate depleted grassland in Argentina with the potential to sequester carbon and fight climate change.

Last but not least, the ethical fashion brand has a stellar renewal program that has collected a total of two million garments. Of those, one million have been resold, donated, or remade.

• This book is for you if you are already familiar with sustainable fashion and want a deep look into the industry’s supply chains and how they impact people and the planet.

• The book follows the life (and death) of a pair of jeans: from the moment cotton is cultivated to their journey into a landfill.

• As consumers, we see a pair of jeans as a wardrobe staple. How difficult can it be to make them?

• How many people are part of their production? Unraveled answers these questions by taking us along to discover every stage of the process and introducing us to all the people involved: farmers, garment workers, logistics workers, waste facility managers

It emphasizes the importance of making eco-friendly choices and offers practical tips on how to build an eco-conscious wardrobe.

The guide covers topics such as understanding sustainable materials, supporting ethical brands, and adopting practices like upcycling and recycling.

It aims to educate readers on the environmental impact of the fashion industry and inspire them to make more responsible fashion choices. Overall, it's a valuable resource for anyone looking to start their journey towards sustainable fashion.