🌿 The Fashion Letter | #45 📩

NAADAM was founded with a mission to improve cashmere quality. In 2013, they transformed the traditional cashmere industry by sourcing fibers directly from Mongolian herding communities, ensuring fairer pricing for everyone involved.

A decade later, NAADAM remains dedicated to producing high-quality, durable knitwear with ethical practices and timeless design. Each year, millions of tons of fashion waste end up in landfills, but NAADAM creates knitwear that stands the test of time and leaves no lasting environmental impact.

By using nature's finest fibers, they craft garments that are naturally soft, high-quality, and biodegradable. NAADAM is committed to fairness for all those involved in creating their knitwear. They rigorously maintain a responsible, credible supply chain that upholds their values of sustainable material sourcing, animal welfare, and the preservation of herder livelihoods.

In this conversation, they explore the evolving landscape of fashion and personal style, questioning outdated style rules.

They discuss redefining the concept of “flattering,” dressing without age-related constraints, and experimenting with color combinations.

Emphasizing self-expression and confidence, they examine how clothing choices influence one's mindset. The discussion includes the importance of intentional fashion, the limitations of traditional guidelines, and how context can affect what is considered appropriate.

They also delve into dressing for the life they aspire to lead, striking a balance between ambition and authenticity.

🥾👠Sustainable Footwear Market Size😮

• The global sustainable footwear market size was estimated at USD 8.46 billion in 2023 and is projected to grow at a CAGR of 6.3% from 2024 to 2030.

• The athletic segment is projected to grow at a CAGR of 6.8% from 2024 to 2030, owing to the significant product launches by major companies, such as Nike Inc. and Puma SE.

• The men’s sustainable footwear segment accounted for a share of over 54% in 2023. The growing popularity of sustainable athletic footwear and associated technologies drives product demand among men.

• The women’s sustainable footwear segment is projected to grow at a CAGR of 6.9% from 2024 to 2030, driven by the increasing awareness of sustainable fashion among women.

• The sustainable footwear market in the U.S. is projected to grow at a CAGR of 6.0% from 2024 to 2030.

• The North America sustainable footwear market is projected to grow at a CAGR of 6.1% from 2024 to 2030.

• The Asia Pacific sustainable footwear market accounted for a share of over 36% of the global revenue in 2023.

Check more facts.

📅Understanding Sustainable Labels and Certifications - By Slow Fashion Movement📢

November 8 · 5 - 6pm CET - Online

With buzzwords like, 'natural’, 'organic’, 'green’ and 'eco friendly’, it can become difficult to recognize the difference between sustainable brands and companies who greenwash.

Understanding the terms, being able to identify recognized certifications, and being aware of greenwashing can all help you to make informed choices that align with your values and support truly conscious brands.

do not miss this event and learn about sustainable labels and certifications used by brands to make more informed and sustainable clothing choices!

Trove offers a resale and trade-in platform for brands and retailers like Canada Goose, lululemon, Patagonia, REI, Levi's, Arc'teryx, Allbirds, and Eileen Fisher.

Historically, brands have missed out on the resale market despite customer demand for pre-owned items. This presented an opportunity for brands to re-engage existing customers, attract new ones, and extend the lifecycle of their products.

Trove's platform enables brands to create new revenue streams from resales, sometimes achieving the same profit margins on second sales.

It also increases product use-cycles, appeals to customers seeking lower prices, and enhances customer engagement through the sell-back process.

In terms of innovation, Trove allows brands to access their products in the secondary market easily, facilitating the buyback and resale of used items.

Amazon's Workers Can’t Wait!

Sign to join Remake in the fight against Amazon and its unethical labor practices!

Amazon has a responsibility to safeguard the health and well-being of all of the company’s employees around the world who are being forced to work in deadly temperatures and face unpredictable, climate-induced economic shocks without adequate workplace protections and accommodations.

Yes, Amazon is a fast fashion brand.

Amazon Fashion is a subsection of the Amazon site, promoting own-brand Amazon Essentials alongside third-party brands.

Amazon is a fast fashion brand due to the speed, scale, and sheer number of the clothes it sells.

• Fashion Revolution Transparency Rating: 27/100

• Good On You Sustainability Rating: 2/5

• Remake Fashion Accountability Report Rating: 2/150

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